Facebook has come up with top 15 status trends of 2009 based on what people update in their statuses. Facebook calls it the study of ‘memes’, ideas that are in minds of people which they want to share.
To generate the list, we started by looking at how many times each phrase with length from one-to-four words occurred in U.S. Facebook status updates, then we computed the rate at which each phrase occurred in 2009 compared to 2008. Using some data-mining methods detailed here, we analyzed important bursts in activity around words and series of words to find the key trends for the year. All personally identifiable information was removed from the status updates to conduct this analysis, and no one at Facebook read the individual status updates.
The top 15 memes were as follows
For detailed explanation of all the 15 memes, click here
Facebook has done a great job by posting this whole analysis. This kind of data will be much helpful to a lot of marketers. Looking at the trends, and getting more deeper into the data may help the marketer to know what kind of communication messages need to be created.
Specific area/country wise data and analysis can be sought from FB, to use it effectively to generate online strategy on FB.